Senior Brand Manager, Emerging Brands
Company: Jack Link's
Location: Minneapolis
Posted on: April 18, 2024
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Job Description:
Company DescriptionWhen it comes to being wild, we know a thing
or two. We're not afraid of trying something new or the hard work
it takes to make it happen. It's in our DNA. We've turned a family
recipe into a new snacking category. And the wilderness into the
world's largest meat snack business, that's still proudly family
owned and operated.We're a company built by innovators, and are
driven to not only satisfy your hunger, but to also feed your
journey
whether that journey is on the road, on the run, at the campground,
at the playground, in the office or in the moment. It s a journey
we share with you. It s the journey forward of our people, of our
communities, of our category with a reverence for quality and an
irreverence for the status quo.--At Jack Link's Protein Snacks, we
see every moment of every day as an opportunity to move forward, to
forge new ground. To realize our vision of becoming the World s #1
Protein Snack Company. We never give up. You never give up.
Together, we keep going. Are you wild enough to join us?Jack Link's
Protein Snacks is a global leader in snacking and the No. 1 meat
snack manufacturer worldwide. Family-owned and operated with
headquarters in Minong, Wisconsin, Jack Link s Protein Snacks also
has a large corporate hub in Downtown Minneapolis, Minnesota. The
company is made up of over 4,000 passionate team members, across 11
countries, who share an uncompromising commitment to delivering
awesome products and feeding the journey of those who move things
forward. The Jack Link s Protein Snacks portfolio of brands
includes, Jack Link s, Lorissa s Kitchen, BiFi, Peperami, Wild
River, Golden Island and Country Fresh Meats.Job DescriptionJoin
the Emerging Brands team as Senior Brand Manager, you will have the
opportunity to build and grow the newest brands added to the Jack
Links Protein Snacks portfolio.
Be part of a team that is pushing the boundaries and reimagining
the category.--Develop pitch decks for, and manage customer
relationships within the natural grocery channel. Build customer
stories catered for the natural channel and help build out the
companies channel competency.Partner with director and agency
partners to build the brand from the ground up, specifically
establish brand positioning, brand voice, brand personality and
packaging architecture.--Develop, test, and implement strategic
business models with ability to assess and pivot quickly.Develop
and execute brand marketing plans, with excellence through
cross-functional collaboration to ensure quality and readiness of
plans, tracking of performance in market, course-correction and
learnings to improve future performance.Lead cross-functional
efforts, in close partnership with product development and consumer
insights to develop and commercialize new products and expansion
efforts to drive sales and profit.Understand channel and customer
business dynamics and leverage insights to inform brand growth
strategies, product and consumer marketing opportunities to drive
growth, including non-traditional channels and ecommerceUncover
actionable and powerful insights through analysis of brand
performance,
consumer insights, category trends & competitive dynamics. Leverage
these insights to shape brand strategy and growth opportunity
recommendations.Work with cross-functional teams to measure and
analyze sales impact, sales execution and the profitability/ROI
including brand budgets.Create
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marketing plans/initiatives to drive organic growth through lean
investment. Including building relationships with other emerging
brands, creative marketing tactics, etc.Performs other duties and
responsibilities as necessary.QualificationsRequired
Education:Bachelor s degree in Marketing or equivalentRequired
Experience:6+ years of experience in marketing/brand management.
Ideally with some people management experience.Demonstrated
experience as a CPG Founder/Entrepreneur with true cross-functional
involvement in managing marketing, operations, finance, sales,
etc.Experience leading the launch of a product from idea to
market.Experience in rapidly developing & testing new, strategic
business models.Experience partnering and collaborating with a
board of advisors.Demonstrated experience working with customers
(retailers
Whole Foods, Kroger, etc.).Experience networking and collaborating
with CPG Founders, investors, and media.A track record of
end-to-end execution, preferably culminating in the launch or
commercialization of one or more successful products/businesses.A
strong coach with demonstrated skills and experience in providing
feedback and development opportunities that engages Team Members,
creating a bench of future talent from within.--Analytic horsepower
with a relentless orientation on results, and the capacity to
respond quickly to changing marketplace dynamics.High levels of
interpersonal skills, specifically in the area of influencing
without direct authority, resolving conflict, and creative problem
solving.Ability to lead complex, strategic projects through to
commercialization.--Proven track record of driving profitable
growth including P&L and marketing spend
responsibilities.--Experience managing and influencing
cross-functional teams in conversations and in
presentations.Resilient problem solver. Experience building
consensus even if all team members may not be in agreement. Can
find creative solutions and common ground in order to move key
initiatives forward.Ability to work independently and
cross-functionally to lead programs, analyze data and drive results
in a dynamic and rapidly evolving environment.--Proficiency in
Nielsen/IRI syndicated data.Familiarity with common consumer
marketing research tools and techniques.Excellent verbal and
written communication skills; must work effectively with all levels
of leadership and Team Members.Tenacious, resourceful, determined;
overcomes obstacles and operates with urgency.Must be willing to
roll up your sleeves, learn new skills, and wear multiple hats as
an intrapreneur.Driven to build & willing to pivot in a rapidly
changing environment.Highly organized with strong on time
management and meeting deadline skills.Strong analytical skills and
data-driven thinking.--Highly creative with ability to think out of
the box.Preferred ExperienceMBAExperience working within the
natural grocery channelCPG industry experienceMarketing experience
working in large corporate environmentsJACK LINK S CORE
VALUES:Company values: Be Real, Speed Matters, Stewardship,
Relationship Driven, Self-Discipline, and Show Awesome
Character.------Additional InformationPHYSICAL DEMANDS:The physical
demands described here are representative of those that must be met
by an employee to be successfully perform the essential functions
of this job.-- Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.While performing the duties of this job the employee is
regularly required to stand, walk, use hands to finger, handle, or
feel, lift and/or move up to 25 pounds, and talk or hear.-- The
employee is occasionally required to sit, and reach with hands and
arms.-- The employee must occasionally lift and/or move up to 50
pounds.-- Specific vision abilities required by this job include
close vision.WORK ENVIRONMENT:The work environment characteristics
described here are representative of those an employee encounters
while performing the essential functions of this job. The work
environment is a plant / office setting with varying degrees of
temperatures and noise levels. Exposure to manufacturing equipment
movement and wet / slippery floors. Travel may be required.EQUAL
EMPLOYMENT OPPORTUNITY EMPLOYER:Jack Link s provides equal
employment opportunity (EEO) to all persons regardless of age,
color, national origin, citizenship status, physical or mental
disability, race, religion, creed, gender, sex, sexual orientation,
gender identity and/or expression, genetic information, marital
status, status with regard to public assistance, veteran status, or
any other characteristic that is protected by federal, state or
local law.E-VERIFY:Jack Link s is participant in the federal
E-Verify program to confirm the identity and employment
authorization of all newly hired employees.-- For information about
the E-Verify program, please
visit:----http://www.uscis.gov/e-verify/employeesAll your
information will be kept confidential according to EEO
guidelines.
Keywords: Jack Link's, Saint Louis Park , Senior Brand Manager, Emerging Brands, Accounting, Auditing , Minneapolis, Minnesota
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